The CLICKBOOM CAMPAIGN | creative campaign
Executive Producer for Amnesty International, Helen Garrett
Advertising Agency, Odysseus Arms
Executive Creative Directors, Libby Brockhoff and
Integrated Production Director, Mark Sitley
Illustrations by: DXTR, Sr.X, Justin Davis
Production Company, Red Car
Animator/Direction, Chris Bialkowski
The CLICKBOOM Campaign for a Strong Arms Trade Treaty
Advocacy Video & Creative Campaign. Amnesty International USA.
The CLICKBOOM campaign was designed to raise immediate awareness about the global arms trade issue and secure a million petition signatures to present to the UN where a landmark treaty was being debated. Included electronic billboards in Times Square, web videos, social media tools, collateral, merchandise featuring artwork by young cutting-edge illustrators. Dozens of major media like BBC, CNN, Al Jazeera. Reuters, AFP and the Christian Science Monitor covered the campaign. The result contributed to ratification of the first global arms trade treaty in history.