ADDITIONAL SERVICES 

Helen Garrett, a Yerosha associate who for many years was the director of creative services for Amnesty International USA, provides branding, marketing and celebrity engagement services for Yerosha clients.

OXFAM/Campaign for a Strong Arms Trade Treaty

Print and Digital Campaign, OXFAM America

 

 

 

 

 

 

 

 

 

 

 

 

 

OXFAM AMERICA was so impressed by work Helen produced for Amnesty International for their Arms Trade Treaty campaign, that when talks resumed they hired her to produce a print and digital campaign and recruit celebrities to promote the cause. 

See POSTERS section > 

One More Voice

PSA, Amnesty International US

 

 

 

 

 

 

 

 

 

 

 

"One More Voice" captures individuals from all over the world -- from an activist in Egypt's Tahrir Square to student members of Amnesty International in Los Angeles -- asking viewers to add "one more voice" to the fight against torture, the death penalty, unjust imprisonment and violence against women— Amnesty International's core issues. . . .

See/Read MORE >

ONE MORE VOICE >

PSA. Amnesty International.

The CLICKBOOM Campaign for a Strong Arms Trade Treaty

Advocacy Video & Creative Campaign, Amnesty International USA

 

 

 

 

 

 

 

 

 

 

The CLICKBOOM campaign was designed to raise immediate awareness about the global arms trade issue and secure a million petition signatures to present to the UN where a landmark treaty was being debated. Included electronic billboards . . .

See/ Read MORE >

Power of Words

PSA, Amnesty International USA for YouTube

 

 

 

 

 

 

 

 

 

 

 

Amnesty International was invited by YouTube Video Volunteers to produce a video they would host on their website. Helen Garrett recruited Curious Pictures to produce an animated PSA, and Pictures in a Row to film Morgan Freeman.The result received a Webby Award and speaks to Amnesty International supporters around the world . . . .

See/Read MORE >

THE POWER OF WORDS >

PSA. Amnesty International USA for YouTube. 

Imagine

Music Video & Creative Campaign, Amnesty International USA

 

 

 

 

 

 

 

 

 

 

 

 

Based on John Lennon’s iconic song, the Imagine campaign was produced to inspire people to embrace human rights as the path to peace and security in the post 9/11 world. The campaign, which consisted of music videos, PSAs, outdoor print, web, events, educational materials and merchandise, received millions of dollars in donated media . . .

See/Read MORE >

& MORE . . .

 

POSTERS:  See MORE >

 

PROTECT THE HUMAN PRINT ADS: See MORE >

 

PRISONER TO PRESIDENT PSA: Produced when playright Vaclav Havel released from prison and elected President of the Czech Republic.  Winner of AICP and toured the world. 

See on YouTube >

for more on:

 videos & docs

 our clients

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news

 

Hands Unbound

Creative Campaign, Amnesty International USA

 

 

 

 

 

 

 

 

 

 

 

 

 

Photos/ads/ posters featuring photographs of prisoners of conscience and refugees by some of the world’s most distinctive photographers including Annie Leibovitz, Nadav Kander, Shelby Lee Adams, Matt Mahurin and more.

See POSTERS section > 

Print Ad in New York Times