Helen Garrett, a Yerosha associate who for many years was the director of creative services for Amnesty International USA, provides branding, marketing and celebrity engagement services for Yerosha clients.
OXFAM/Campaign for a Strong Arms Trade Treaty
Print and Digital Campaign, OXFAM America
OXFAM AMERICA was so impressed by work Helen produced for Amnesty International for their Arms Trade Treaty campaign, that when talks resumed they hired her to produce a print and digital campaign and recruit celebrities to promote the cause.
One More Voice
PSA, Amnesty International US
"One More Voice" captures individuals from all over the world -- from an activist in Egypt's Tahrir Square to student members of Amnesty International in Los Angeles -- asking viewers to add "one more voice" to the fight against torture, the death penalty, unjust imprisonment and violence against women— Amnesty International's core issues. . . .
PSA. Amnesty International.
The CLICKBOOM Campaign for a Strong Arms Trade Treaty
Advocacy Video & Creative Campaign, Amnesty International USA
The CLICKBOOM campaign was designed to raise immediate awareness about the global arms trade issue and secure a million petition signatures to present to the UN where a landmark treaty was being debated. Included electronic billboards . . .
Power of Words
PSA, Amnesty International USA for YouTube
Amnesty International was invited by YouTube Video Volunteers to produce a video they would host on their website. Helen Garrett recruited Curious Pictures to produce an animated PSA, and Pictures in a Row to film Morgan Freeman.The result received a Webby Award and speaks to Amnesty International supporters around the world . . . .
PSA. Amnesty International USA for YouTube.
Music Video & Creative Campaign, Amnesty International USA
Based on John Lennon’s iconic song, the Imagine campaign was produced to inspire people to embrace human rights as the path to peace and security in the post 9/11 world. The campaign, which consisted of music videos, PSAs, outdoor print, web, events, educational materials and merchandise, received millions of dollars in donated media . . .
& MORE . . .
POSTERS: See MORE >
PROTECT THE HUMAN PRINT ADS: See MORE >
PRISONER TO PRESIDENT PSA: Produced when playright Vaclav Havel released from prison and elected President of the Czech Republic. Winner of AICP and toured the world.
Creative Campaign, Amnesty International USA
Photos/ads/ posters featuring photographs of prisoners of conscience and refugees by some of the world’s most distinctive photographers including Annie Leibovitz, Nadav Kander, Shelby Lee Adams, Matt Mahurin and more.
Print Ad in New York Times