CLIMB TO CURE DUCHENNE | crowd funding video
Creative Director, John Doyle
Producer, Steven Lawrence
Editor, Peter Shelton
Camera, Brooke Barnes
Music courtesy of BANG
Executive Producers, Helen Garrett and Karen Harley
Climb to Cure Duchenne
Crowd Funding Video.
Tyler Armstrong, an 11 year-old boy from Yerba Buena, CA. has decided to climb the world's 7 Summits to help raise money to cure Duchenne muscular dystrophy, the most lethal muscle disease in boys. Cure Duchenne, a non-profit group that raises money to accelerate medical research to find treatments and a cure, decided to launch a crowd funding campaign to coincide with Tyler's climb of Mt. Elbrus in August, 2015. They commissioned Steven Lawrence of Yerosha Productions to produce this video to support the campaign.
The video came together quickly over four days thanks to lightning quick work by creative director John Doyle and editor Peter Shelton. Source material came from The Cure Duchenne archive, TV news stories about Tyler’s previous climbs, and new footage of Tyler’s training climb of Mt. Rainier a few days before we started editing.
The video was featured in an article about Tyler’s mission in People.com,
Next up for Tyler is Mt. Everest in spring of 2016. If he makes it he will be the youngest ever to summit that mountain.
Please visit the Crowdrise campaign for Climb to Cure Duchenne, https://www.crowdrise.com/climbtocureduchenne